DuraDecor Rebrand

PROJECT DETAILS

• CLIENT

  Novalis Innovative Flooring

• CREATIVE FIELDS

  Art Direction, Team Management, Photoshop, Illustrator, Indesign

• SUMMARY

  As the DuraDecor brand underwent a rebranding, I had a clear vision of its direction. Drawing inspiration from vintage colors, we shaped the rest of the brand around this concept. With the brand existing solely in an online space, we had the opportunity to implement unconventional design choices.