PROJECT DETAILS
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Novalis Innovative Flooring
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Photoshop, Illustrator, Indesign, Team Management
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The process involved in this project began with identifying the problem of an aging design that may not have been visually appealing or user-friendly. To address this issue, the marketing team conducted research to develop a new design concept that included a more neutral color palette, a reduction in the display size, and improvements to navigation and readability. The concept was then tested with a focus group to ensure its effectiveness before being implemented. Once the changes were made, sales were tracked and analyzed, revealing a significant increase in revenue. The success of the project can be attributed to the careful research, development, testing, and analysis that was conducted throughout the process, ultimately resulting in a more visually appealing and user-friendly product that resonated with the target audience.
